Enhancing Enterprise Data Integration through SAP–Salesforce Synchronization
Fragmented customer, order, and inventory data across SAP ERP and Salesforce CRM platforms hindered operational efficiency and customer service responsiveness.
A leading biotechnology company sought a seamless integration between its SAP ERP and Salesforce CRM systems to create a unified view of customer, order, and inventory data across departments. The goal was to eliminate manual processes, reduce errors, and improve real-time visibility across global business units.
Infobahn Softworld engineered and deployed a robust, middleware-driven integration leveraging SAP PI/PO and MuleSoft to enable secure, scalable, and bi-directional data flow.
Key components of the solution included:
- Real-Time Synchronization
Unified customer master data, order statuses, pricing, and inventory availability across SAP and Salesforce platforms
- User Experience Transformation
Sales and support teams accessed ERP-driven data directly within the Salesforce UI, eliminating time-consuming lookups and data duplication.
- Automated Workflow Enablement
Lead-to-order and order-to-cash processes were automated, resulting in a 30% reduction in processing cycle times.
- Built-in Intelligence
Advanced reconciliation and error-handling logic ensured compliance with Genentech’s stringent data validation protocols.
- Global Scalability
The system supported multi-currency, multilingual operations across Genentech’s global divisions and was designed to onboard future business units seamlessly.
Improved Efficiency
Order processing and customer support timelines significantly shortened.
Data Accuracy
Reduction in manual errors improved regulatory compliance
Scalability
Architecture positioned customer for rapid expansion across global markets.
Customer Satisfaction
Faster order confirmations and proactive communication boosted satisfaction scores.
Infobahn continues to support this Biotech and Lifesciences industry leader’s digital transformation initiatives by enabling smarter, more connected enterprise ecosystems—powered by robust SAP and Salesforce integration.
